Meet the Other You
Year
2026
Client
Scouts Queensland
Service
Art Direction, Campaign
A recruitment campaign for Scouts Queensland that sells volunteering as something you get to do, not something you should.
© Meet the Other You
Challenge
Volunteer recruitment usually appeals to duty. That reads as another task on an already full schedule, so the campaign had to speak to what people want for themselves instead.
Solution
Meet the Other You reframes volunteering as reconnecting with a version of yourself that daily life put on hold. It launched at Queensland Parliament House and rolled out across digital, social, radio and a dedicated registration platform.
Outcomes
Launched at Queensland Parliament House with a dedicated volunteer registration platform. Results not yet published.
Zone In
For Every Child