The Conspiracy Test
Year
2024
Client
The School of Thought
Service
Art Direction, Design, Website
A gamified platform that builds healthy scepticism about conspiracy theories, one theory at a time.
© The Conspiracy Test
Challenge
Misinformation is undermining democracies, and lecturing people does not shift belief. The platform had to change minds through experience rather than argument.
Solution
Users pick a theory they suspect might be true, set a baseline of scepticism, then work through self-directed steps that build critical thinking. It pairs gamified engagement with evidence-based psychology rather than fact-checking at people.
Outcomes
Reached over 60 million people globally with zero media spend, lifted scepticism by an average of 30%, and took BADC Gold.
Thomas Dixon Centre
IUIH