Vertigo
Year
2024
Client
Brisbane Powerhouse
Service
Branding, Website
Australia’s first vertical restaurant, 17 metres up the side of the Brisbane Powerhouse. Brand and site from scratch.
© Vertigo
Challenge
Brand and website from the ground up for a restaurant that hangs off the side of a building. The identity had to earn the drama of the location without overplaying it.
Solution
The mark blends form, function and feeling, drawing on the Powerhouse structure and the way the seating sits on it. Condensed lettering echoes the scale of the wall, a modified T stands in for the dining experience, and the palette comes from the night sky.
Outcomes
Audience reach above 15 million, coverage in The New York Times, Time Out and The Guardian, and a BADC Finalist placing.
MELT
Thomas Dixon Centre